XenonPrime

About the Project

When we started XenonPrime, we felt that law firms would be great clients for website projects. We did research on local attorneys and found a Real Estate law firm with a website that hadn’t been updated in several years. As such, we designed this hypothetical website to showcase our ability to serve such clients.

Background & Objective

Law firm websites need clarity on two core aspects — the attorneys’ and staff’s bios and the services that the firm offers. More specifically, here are the things potential clients look for:

• Universities attended and qualifications of the firm’s attorneys.
• Previous cases tried by the firm and the ideally favorable results.
• The practice areas of the firm and whether they cover the clients’ needs.
• Overall confidence in the law firm’s ability to tackle their legal matters.

We created this demo website to cover all these objectives and more so that law firms can best convert visitors into clients.

Our Approach

We chose a modern, fun aesthetic and used the popular WordPress theme Kadence to develop the website. A bold and youthful font (Poppins) was chosen for the headers, while we went with the modern “Open Sans” font for the paragraph text. An atypical orange accent color was chosen for vibrancy and a unique look. Images from New York City are sprinkled throughout the website, such as the hero image on the homepage which is a unique shot of the newly built World Trade Center. Lastly, while the initial focus was on real estate law, we also added two other practice areas — Civil and Business Law — and provided three services under each category.

Implementation Highlights

The website features some neat add-ons that serve as the finishing touches for the website:

• Custom CSS was used for the hover effects in the Services section on the homepage.
• A free Google Translate plugin was added to translate the website’s text into various languages.

Final remarks

We hope this case study illustrates how we can help not only real estate law firms but attorneys more broadly. As always, we welcome any questions or thoughts you may have and offer free initial consultations here: calendly.com/xenonprime.