What We Offer
Full-service Agency
Our web design services encompass the majority of work we do, but we also offer closely related digital marketing expertise in SEO, social media, branding, web hosting, and copywriting. We are uniquely equipped to meet your online goals.
Web Design
We’re experts in designing beautiful, attractive websites that are responsive and render properly on different-sized screens.
SEO
Online visibility is crucial, and we can help your website rank as highly as possible in Google’s search results.
Social Media
Let us manage your social media platforms — moderation and content creation — while you focus on running your business.
Branding
All businesses have a brand, and we can work together to make sure your color scheme, typography, logo, and aesthetics convey you true worth.
Web Hosting
Whether you’re a small business or an enterprise client, we can guide you to the right hosting solution based on your unique needs and budget.
Copywriting
Writing persuasively is key to converting leads. We’ll put proper CTAs in the right locations so visitors are more likely to take the desired next step.
WordPress, Framer, Ghost, And Shopify
Web Design
Our main focus
The bulk of the work we do for clients is still web design, as our strong foundation in building websites — backed by over 10 years of real, practical experience — has provided us with the necessary skills to tackle virtually any website project. Indeed, one of our greatest strengths is our prior experience with coding web applications from scratch. As such, we are able to add custom HTML, CSS, JavaScript, or PHP code to your website for advanced functionality. Want a custom animation that needs to be written in CSS? What about a custom WordPress shortcode in PHP for dynamic content? Don’t worry — we got you!
Responsive Websites
Making your website responsive — where the site renders well on mobile, tablet, and desktop devices — is of utmost importance in today’s digital age, especially with up to 50% of people accessing websites through their phones. Fortunately, we’re experts in using the chosen platform’s built-in features to make sure that your website’s elements change accordingly based on the screen size. We can even make certain elements disappear if their presence is out-of-place or too large for a mobile and tablet screen.
transitioning Teams
We certainly hope that you will stay with us for all of your web development needs, but we understand that sometimes goals change and what once was a great match may not be in the future. That’s why we stick with widely used technologies like WordPress, Framer, Ghost, and Shopify. WordPress, in particular, is ubiquitous in the website space, powering roughly 40% of all websites. This means that you won’t be tied down to one web development team, as virtually every mainstream freelancer or development agency will be able to customize an already existing WordPress website.
Rank Highly on Google
SEO
Website Visitors
Building an attractive website is only half the battle; getting people to it is another hurdle to overcome. That’s why we offer robust solutions in Search Engine Optimization (SEO) — a methodology that covers enhancing a website’s content so that it ranks highly in Google’s search results. Unlike advertisements which require continual payment to maintain their high position in Google’s sponsored area, a highly ranked website through SEO is an organic process that does not require any direct payment to Google. In fact, we’ve been able to rank the following three websites very highly with no sponsored ads:
Our Process
To improve your website’s position in Google’s search results, we write in-depth guides that include important, targeted keywords in a natural way and place these guides throughout the website. We also integrate targeted phrases in canonical HTML tags like the <title> and <h1> tags. We then monitor the progress in Google Analytics and Google Search Console — two free applications from Google that are essential to SEO — and make the necessary changes based on the data received.
Realistic expectations
Unfortunately, there are some keywords that are going to be near-impossible to rank highly for (eg, “apple computer”). Very prominent keywords are especially valuable and likely already dominated by massive, industry giants. It’s important to keep in mind that SEO is less “concrete” than web design, and we can’t make a definite guarantee that your website will hold the top spot for an extremely competitive keyword or phrase. SEO is also a process that tends to play out over months, as opposed to standalone, one-and-done services like website creation.
Build a Following
Social Media
Meta, X, TikTok, and LinkedIn
As a millennial-founded business, we understand the importance of social media in spreading company awareness and generating leads. In fact, almost 75% of Americans use social media platforms, underscoring how important it is for businesses to maintain at least some presence in the digital world. At XenonPrime, we’ve grown social media accounts — across Facebook, Instagram, TikTok, X/Twitter, and LinkedIn — to over 10,000 cumulative followers and have received tens of thousands of likes and comments. We can absolutely do the same for you.
follow-for-follow
One core strategy that we’ve had success with is the “follow-for-follow” practice. True to its eponymous name, we start by following other accounts in our targeted niche that have shown a tendency to follow back. This method allows us to build a foundation of loyal followers who, ideally, will interact with our posts. We then transition to posting frequently and letting our high-quality content attract and help build an increasingly larger following.
Bulk Content Creation
In the beginning of our partnership, we’ll work with you to understand your brand, product and services, and unique voice. We’ll take all this original content and split it up into many smaller pieces. These unique tidbits will form the basis of your social media content, which we’ll schedule ahead of time so that you can focus on running your business.
Unfortunately, having a large following or viral post does open you up to mean-spirited or negative comments (the “haters”, as one might say). However, based on the given platform’s regulations, we can moderate and potentially delete hateful and inappropriate comments, ensuring that your followers have a pleasant experience while visiting your profile.
Unfortunately, having a large following or viral post does open you up to mean-spirited or negative comments (the “haters”, as one might say). However, based on the given platform’s regulations, we can moderate and potentially delete hateful and inappropriate comments, ensuring that your followers have a pleasant experience while visiting your profile.
The essence of your business
Branding
high-quality brands
As you embark on building your business and servicing your customers, you will inevitably be building a brand. A brand represents the collective impression that the broader public has of your company. It can certainly be associated with one concrete trait — a charismatic founder, a distinctive logo, or a killer website — but is ultimately the sum of those sometimes ineffable characteristics. At XenonPrime, we go to great lengths to help our clients build lasting, high-quality brands. Our work has been universally praised, and we make sure that all of our clients walk away with a high-quality product — no matter their budget.
What inspires you?
Whenever we start a new project, we always ask the client to show us examples of work they admire. This is extremely helpful, as it provides us with a baseline which we can aspire to — and, ideally, exceed — during the design process. In fact, if no samples are submitted, we’ll almost always show examples we found to better understand the client’s goals and aspirations. This step is essential in building an effective, high-quality, and persuasive brand.
Typography, Colors, and Moodboards
Once the aforementioned information is gathered, we begin a brainstorming process, where we show you different typographies (font families) and color schemes. We can also create cool displays called moodboards that showcase many of these various combinations. Are you interested in a certain type of aesthetic: abstract vs traditional vs futuristic? For example, our own website — xenonprime.com — makes heavy use of “engraving art”, a classy style used on US dollar bills. We can capture all of these brilliant ideas in our preliminary meetings and generate cohesive prototypes for your business.
Hostinger and WordPress.com
Web Hosting
Background
Web hosting is quite similar to any type of rental agreement, such as leasing a car or an apartment. Ultimately, you’re reserving digital space where your website’s files, data, and content are stored for a monthly or annual fee. This “rent” ensures that people on the Internet will be able to access your website when they enter and search for your domain.
At XenonPrime, we offer two broad options for web hosting — Hostinger and WordPress.com. Hostinger is a great fit for small businesses with minimal traffic. In fact, with our affiliate link, we can bring the monthly cost down to roughly $3.50/month. WordPress.com is a better option for websites with heavy traffic and more demanding files and content such as videos. As WordPress.com is owned and operated by Automattic (the for-profit arm of WordPress), it is generally considered a more “prestigious” resource than discount providers like Hostinger. In fact, many enterprise websites such as those of the White House and NASA are hosted at WordPress.com.
domain name
Staying true to the analogy above, a website’s domain name is similar to a location’s address. Entering this “address” into a web browser instructs the Internet to go to that website. It is important to note that domains are given on a first-serve basis, so it’s a good idea to buy them as soon as possible — even if your website is not ready to be deployed. This is especially relevant if the domain contains common words or phrases that competitors are likely to use. Domains are renewed yearly at an affordable cost of about $12/year. They are also paired with an extension at the end, the most common being “.com”. Prefixes with different extensions are considered different domains, so xenonprime.com is a different domain than xenonprime.org. We can help you manage your domains and point several to one, canonical version and ultimately to your website.
Persuasive Writing
Copywriting
Introduction
Copywriting is a form of persuasive writing that encourages users to take an ultimate action. As we design your website and write digital marketing content, we’re mindful of this fundamental objective. Similar to our SEO and Social Media services, we’re experts in writing clear and persuasive copy that increases your website’s ranking, generates positive impressions, and encourages visitors to buy your service. Indeed, our websites are not only attractive creations developed to rank highly in search engines — they’re persuasive sales machines designed to convert curious visitors into loyal customers.
Calls To Action
One of the best ways to write effective copy is to include what are called “calls to action”. Usually occurring at the end of descriptive text, calls to action (CTAs) are buttons or links that explicitly tell the user what is the next step we want them to take. We include CTAs liberally throughout the website, as we want to provide visitors with ample opportunities to take our desired action. Here are some common CTAs that we frequently use and ones that you’ve likely seen before:
On-going support
Many clients require frequent copy and text updates after their website’s launch. Common examples include adding names of new employees or tweaking the wording of new services. We’re happy to make these copy edits at an affordable hourly rate or as part of a monthly maintenance plan. Indeed, our partnership does not end after project launch.