XenonPrime

About the Client

TYH Roofing is a large, multi-location roofing company serving residential and commercial clients from offices in Baltimore, Maryland and Orlando, Florida. The company provides roof repair, replacement, inspections, storm damage restoration, and related exterior services.

With operations spanning two major regional markets, TYH Roofing needed a digital presence that reflected both scale and professionalism — while driving consistent lead generation.

Background & Challenge

Operating in competitive markets like Baltimore and Orlando presents unique digital challenges for trades companies:

• Roofing is highly competitive in local search, especially for storm-related and emergency services.
• Customers often make decisions quickly, prioritizing trust signals and responsiveness.
• Multi-location businesses must balance centralized branding with localized SEO.
• The website needed to reflect the company’s size and operational capacity.

TYH Roofing required a website that did more than showcase services — it needed to function as a high-performance lead-generation engine across two states.

Our Solution

XenonPrime partnered with TYH Roofing to create a conversion-focused, multi-location digital strategy centered on visibility, trust, and action.

The approach focused on three pillars: local authority, scalable structure, and conversion optimization.

Key initiatives included:

• Structuring separate, SEO-optimized landing pages for Baltimore and Orlando markets.
• Developing clear service breakdowns for residential and commercial roofing.
• Designing prominent calls-to-action for inspections and free estimates.
• Integrating strong trust elements such as certifications, reviews, and project imagery.
• Optimizing for mobile-first browsing, where most emergency roofing searches occur.

The goal was to ensure that visitors immediately understand the company’s credibility and take the next step without friction.

Implementation Highlights

• Multi-location architecture built for local search performance.
• Clear emergency and storm damage service positioning.
• Strong visual hierarchy guiding users toward quote requests.
• Fast-loading, responsive design tailored to high-intent traffic.
• SEO-focused content targeting region-specific roofing keywords.

Results (Preliminary)

Replace with real analytics data later.

• 📈 Increased organic visibility in both Maryland and Florida markets.
• 📞 Higher inbound estimate requests from local searches.
• 📱 Improved mobile engagement and lower bounce rates.
• Stronger positioning against regional and national roofing competitors.

The final result is a website that supports TYH Roofing’s scale and reputation — serving as a consistent, high-converting digital asset across multiple states.

Client Testimonial

“Our website now reflects the size and professionalism of our company. We’ve seen an increase in inquiries from both markets since launch.”
— TYH Roofing (placeholder)