XenonPrime

About the Client

As a BNI referral, we were introduced to a newly created business called Zastrow Arborists. Headed by the married couple Tim and Mary Zastrow, their business draws upon their many years of experience with the maintenance, care, and treatment of trees.

Background & Challenge

Tim and Mary came to XenonPrime for a new website and were extremely well-organized. They showed us numerous examples of websites they liked, provided images they wanted utilized, and even created a mockup in a Word Document.

The main challenge was taking all of this information and creating a unified website that was both aesthetically pleasing and informative. In addition, the website had to adhere to the specific vision that the Zastrows put forth.

Our Solution

To develop a website that met the Zastrows’ specifications, we worked on one section at a time and made sure to show them the progress for feedback. Only after their approval did we move onto fleshing out the remaining sections. This strategy prevented a mismatch where the XenonPrime team would spend a significant time on the assignment, only to have it disapproved by the client.

As with most of our websites, we built this one using the popular WordPress theme Blocksy and used the Greenshift plugin as an enhanced version of the Gutenberg editor. One of the reasons we tend to stay with WordPress is not only because of its widespread use (the highest of any CMS on the market), but we can also get the hosting costs down to ~$3.50/month with our affiliate link at Hostinger.

Lastly, we also made referrals to other BNI members, since the Zastrows expressed an interest in other digital marketing services such as SEO and copywriting.

Implementation Highlights

Despite the main content only being one page, the website features some neat features. Some of the main highlights include the following:

• A consistent light peach color was used for the website’s background. We were happy to implement this great shade that the Zastrows picked out on the website.
• Advanced GSAP code was used in the hero section for the letter reveal for the phrase, “We speak for the trees.” We included a slight bounce effect for a more elegant look.
• Lastly, a timed tab feature was used for the philosophical section of “What would a tree ask for?” This was a fun anthropomorphization that describes the needs of trees, almost as if they were young children.